Posts by Scott Steinberg

Internet Expert Witness Consultant

Internet Expert Witness Consultant

One of today’s top testifying Internet expert witnesses, high-tech experts and consultants, over a billion people have tapped high-tech analyst Scott Steinberg for testimony and insight into today’s hottest consumer electronics products, computers, software apps, IT and online services. A veteran expert witness, software publisher and the head of technology consulting firm TechSavvy Global, he’s a frequent on-air analyst for ABC, CBS, NBC, FOX and...

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IT Expert Witness: Testifying on Computers, Software, etc.

IT Expert Witness: Testifying on Computers, Software, etc.

One of today’s top testifying IT expert witnesses, high-tech experts and consultants, over a billion people have tapped high-tech analyst Scott Steinberg for testimony and insight into today’s hottest consumer electronics products, computers, software apps, IT and online services. A veteran expert witness, software publisher and the head of technology consulting firm TechSavvy Global, he’s a frequent on-air analyst for ABC, CBS, NBC, FOX and CNN. A ...

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Wii 2: Can it Win the Console War?

Wii 2: Can it Win the Console War?

Wii 2, Project Cafe, Stream… regardless of the name, Nintendo’s new video game system will soon make an appearance this June at the E3 2011 tradeshow. But does it have what it takes to win the next-generation console war against the PlayStation 4, Xbox 720 or whatever systems Sony and Microsoft choose to next introduce? As part of Gear Up, our running technology video series for Rolling Stone magazine, we take a closer look at whether or not the Wii 2...

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New Video Show: Vs. Mode – Two Can Play

New Video Show: Vs. Mode – Two Can Play

Ever wonder how video game TV shows get made? Guess no more: It typically starts with an original concept, script and test episode known as a “pilot.” But on occasion, the brave captains at our in-house video production arm, Game Industry TV, aren’t afraid to roll like their brethren at Southwest Airlines. Which is to say that they’re not afraid to fly blissfully unawares, and by the seat of their pants, just to see how exhilarating and/or horrific an...

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Video Game Business Strategy: New Secrets to Survival

Video Game Business Strategy: New Secrets to Survival

Floored by the sheer amount of activity happening in the video games industry in the run up to annual tradeshow E3 2011? As insiders know, the excitement belies the churn in a business quickly and irrevocably being transformed by scrappy new technologies, platforms and entrepreneurs. “We’re experiencing the most change in the shortest amount of time that the gaming business has ever seen,” says Trip Hawkins, founder of publishing juggernaut...

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Video Game Marketing and PR: The Ultimate Guide

Video Game Marketing and PR: The Ultimate Guide

Pop quiz: What’s the biggest challenge that video game developers and publishers face today? Congratulations – if you said “discovery,” give yourself a pat on the back. With hundreds of free to play games, digital downloads, online offerings, social network titles and smartphone apps flooding virtual aisles each week, suddenly, it isn’t just about creating great games anymore. Given infinite selection, growing audience fragmentation across platforms...

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Marketing Social Games, Casual Gaming Hits

Marketing Social Games, Casual Gaming Hits

We’ve all heard the horror stories: Conversion rates on game purchases are shrinking; cash advances are dwindling; and social networks (e.g. Facebook) and online portals are fast-flooding with countless look-alike offerings from an increasingly overcrowded pool of international developers. But cheer up. Despite the doom and gloom permeating the industry, even those swift to label traditional games “dead” will quickly confirm: There’s always room...

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Game Developer, Tester Jobs: Get Hired

Game Developer, Tester Jobs: Get Hired

Breaking into the world of video game tester jobs and earning an official game tester salary or getting a full-time job as a game developer (artist, programmer, audio/sound engineer, etc.) doesn’t require fancy degrees, insider knowledge or a well-connected ex-roommate. Better still, anyone can do it right from home and get started overnight. But it’s not necessarily easy. Leading game companies receive thousands of queries from eager job seekers hoping...

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Social Games Turn Consoles Upside Down

Social Games Turn Consoles Upside Down

From the first time you beat your sister’s high score in Tetris to that noob you totally pwned in WoW last week, your gaming life has likely been “social” long before FarmVille was anything but a small town in North Carolina. Like most industries, gaming has been shaken up by the web and its new platforms for entertainment. The games that once required a substantial investment in console, cartridge and TV can now be downloaded to your mobile for $0.99, or...

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Best Video Games 2011: Top New Releases

Best Video Games 2011: Top New Releases

On the heels of a topsy-turvy 2010 that saw sales dip by 6%, video game makers are getting back to basics in 2011. Translation: Rather than lightweight entertainment apps, social games and casual downloads, that means more face-melting blockbusters. Following are five of the best new gaming debuts expected to keep you glued to your PC or TV through the coming year. The Elder Scrolls V: Skyrim (Bethesda Softworks, PC/PlayStation 3/ Xbox 360) – Sequel to...

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