Posts by Nadia Oxford

A Detailed Look at ESRB Ratings

A Detailed Look at ESRB Ratings

If you have a kid who’s into gaming, it’s not a bad idea to familiarize yourself with the Entertainment Software Ratings Board–better known as the ESRB. Founded in 1994, the ESRB is a non-profit and self-regulatory body that analyzes video game content and makes note of the potentially violent and/or offensive material within, just as the Motion Picture Association of America (MPAA) does for movies. The ESRB also oversees advertising guidelines...

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Where Does GameStop’s Future Lie?

Where Does GameStop’s Future Lie?

GameStop reigns over physical video game distribution. It would therefore seem safe to assume that the retail giant is sweating buckets over the rise of downloadable games, but that’s not the case. In fact, GameStop has very successfully implemented digital downloads into its inventory; gamers purchased $290 million worth of downloadable PC and console-based content on GameStop’s online store through 2009. What’s more, the company is looking to...

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Social Games vs. PSN, Xbox Live Arcade

Social Games vs. PSN, Xbox Live Arcade

If you’re a core gamer who’s a bit nervous about the possibility of Zynga’s social offerings encroaching on Xbox Live Arcade’s territory, fear not. Brian Reynolds, Zynga’s chief game designer, says that’s probably not happening any time soon. Xbox Live Arcade (and presumably its counterpart, the PlayStation Network) is just “too small” for Zynga’s needs. “We’re after a lot of demographic,”...

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How to Set Up PSP, PSPgo Parental Controls

How to Set Up PSP, PSPgo Parental Controls

Like movies, video games span a multitude of genres and cover a lot of controversial ground. That means there is the potential for very young kids to run into game content featuring sex, drugs, and rock and roll–game content that’s far removed from the likes of Big Bird’s Sailboat Adventure. If you’re a parent or a guardian, you might not want your young charge wandering into content that’s not suitable for them. Fortunately, most...

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How to Set Up Nintendo 3DS Parental Controls

How to Set Up Nintendo 3DS Parental Controls

Like movies, video games span a multitude of genres and cover a lot of controversial ground. That means there is the potential for very young kids to run into game content featuring sex, drugs, and rock and roll–game content that’s far removed from the likes of Big Bird’s Sailboat Adventure. If you’re a parent or a guardian, you might not want your young charge wandering into content that’s not suitable for them. Fortunately, most...

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How to Set Up Wii Parental Controls

How to Set Up Wii Parental Controls

Like movies, video games span a multitude of genres and cover a lot of controversial ground. That means there is the potential for very young kids to run into game content featuring sex, drugs, and rock and roll–game content that’s far removed from the likes of Big Bird’s Sailboat Adventure. If you’re a parent or a guardian, you might not want your young charge wandering into content that’s not suitable for them. Fortunately, most...

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How to Set Up Xbox 360 Parental Controls

How to Set Up Xbox 360 Parental Controls

Like movies, video games span a multitude of genres and cover a lot of controversial ground. That means there is the potential for very young kids to run into game content featuring sex, drugs, and rock and roll–game content that’s far removed from the likes of Big Bird’s Sailboat Adventure. If you’re a parent or a guardian, you might not want your young charge wandering into content that’s not suitable for them. Fortunately, most...

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How to Set Up PS3 Parental Controls

How to Set Up PS3 Parental Controls

Like movies, video games span a multitude of genres and cover a lot of controversial ground. That means there is the potential for very young kids to run into game content featuring sex, drugs, and rock and roll–game content that’s far removed from the likes of Big Bird’s Sailboat Adventure. If you’re a parent or a guardian, you might not want your young charge wandering into content that’s not suitable for them. Fortunately, most...

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The Old Republic vs WOW: Epic Fail?

The Old Republic vs WOW: Epic Fail?

It looks like Blizzard is taking on a role that’s always pleasant to see in the games industry: The role of a courteous competitor. Blizzard’s president, Frank Pearce, told MCV that Blizzard wants to see EA’s upcoming Star Wars: The Old Republic MMORPG succeed because the MMORPG market in general can use a “shot in the arm.” “This is a game that has an opportunity to grow the MMO market if done right and therefore is very...

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Game Marketing: Do Ad Agencies Matter?

Game Marketing: Do Ad Agencies Matter?

Video game advertisements are the closest we’re brought to a new game before the act of actually playing it. That’s why it’s easy to forget that the ads we see on television, in magazines, and on movie theater screens are not put together by the ladies and gentlemen who made the game. Rather, game ads are usually put together by outside folks who know the advertising business: Ad agencies. Valve recently revealed that it’s set to change this...

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