Posts by Nadia Oxford

Can iOS MMOs Make it Big?

Can iOS MMOs Make it Big?

With the mobile game scene thriving, it’s not a surprise to learn that big publishers want to get serious about bringing the massively multiplayer online (MMO) experience from the PC to iOS devices like iPhones and iPads. Jeremy Gaffney, the CEO and executive producer of NCsoft West, has several notable MMOs under his belt, including City of Heroes and Dungeons & Dragons Online. He told GamesIndustry.Biz in an interview that the time is ripe for MMOs to...

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Can In-Game Video Advertising Work in Downloadable Games?

Can In-Game Video Advertising Work in Downloadable Games?

On July 1, “Facebook Credits” will become the mandatory currency for microtransactions in Facebook games. Facebook obviously wants its game-crazy userbase to understand the new order of things, and it has begun spreading the word through in-game advertisements. Most of the Internet’s populace doesn’t grant a second look at online advertisements, as you can only be bombarded with so many offers for “a b1gger p3n15” so many times...

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What Other Publishers Can Learn from EA

What Other Publishers Can Learn from EA

No one can accuse Electronic Arts (EA) of dragging its heels on adapting to the digital landscape. Eager to seize online opportunities, the publishing giant is now bent on presenting itself as a “software platform” and “a fully integrated digital entertainment company” instead of a behemoth with a sports label. Earlier in May, EA CEO John Riccitiello explained the company’s new strategy through a conference call. He referenced...

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Hardware vs Software Innovation: Which Wins?

Hardware vs Software Innovation: Which Wins?

Let’s ask a semi-philosophical question based around the games industry: What use is hardware innovation if software does not innovate alongside it? Ex-Microsoft executive Ed Fries shared his concerns about potential video game software stagnation in a May interview with GamesIndustry. While game hardware is evolving in exciting new ways–controller-free game interaction, 3D, touch-screens–developers of big budget games are in danger of relying too...

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Big Game Studios: Headed for Extinction?

Big Game Studios: Headed for Extinction?

At the dawn of 2011, Disney Interactive Studios initiated a round of layoffs. Then another round in March. Even now, as spring shakes off the cruel chill of the post-Christmas season, Disney Interactive Studio’s problems mount: The Mouse has taken the axe to 100 employees (how’s that for a mental image?) at Black Rock Studios, the developers behind the 2010 racing title Split/Second. Sometimes it seems like we hear more about the cuts and layoffs coming...

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Enhancing Gameplay: Adding Stickiness

Enhancing Gameplay: Adding Stickiness

A good adjective for describing Call of Duty: Black Ops would be “sticky.” That doesn’t mean the game has a tendency to fall into the grasp of some kid with jammy fingers: It means the game has a way of hanging around inside a game console and is revisited often by its owner. Activision CEO Eric Hirshberg is well-pleased by the stickiness each Call of Duty title has demonstrated since 2007’s Modern Warfare, and he talked about the...

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Wii 2’s Project Cafe: Is it the Next Dreamcast?

Wii 2’s Project Cafe: Is it the Next Dreamcast?

It’s been a long console generation, so news of a new system–from Nintendo, no less–has ignited a lot of buzz about what this new console, codenamed “Project Cafe” (possibly Wii 2) will be capable of. There’s also been a lot of speculation as to how Project Cafe will influence Nintendo’s fortunes. The company has seen its profits decline 66% through the fiscal year ending on March 31 2011. A bad year for Nintendo is more...

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Western Studios and Nintendo: Good Match?

Western Studios and Nintendo: Good Match?

At a recent investors Q&A, Nintendo president Satoru Iwata revealed that the company will be soliciting the aid of western game developers for future installments of some of its core titles, not unlike Retro’s past involvement with Metroid Prime and Donkey Kong Country Returns. Coming soon: Super Mario FPS. Kidding. Even so, Iwata believes that a game’s graphical style can project a certain image, and attract or drive away audiences accordingly,...

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Microsoft Kinect: Will Hardcore Games Work?

Microsoft Kinect: Will Hardcore Games Work?

Microsoft’s Kinect has captured the hearts and flailing limbs of casual players, but hardcore gamers still need to be sold on the wonders of controller-free gaming. There’s a bit of cynicism surrounding the idea that Kinect and the PlayStation Move can possibly appeal to traditionalists, but there’s also a way to budge that cynicism: Develop a must-have core game that utilizes motion controls. As it so happens, Microsoft might be at work on that....

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Nintendo 3DS Slow Sales: Sign of Trouble?

Nintendo 3DS Slow Sales: Sign of Trouble?

The Nintendo 3DS has been available in Japan since February, and it’s been available worldwide since March. It’s had time to worm its way into the hearts of gamers (in glorious three-dee!). Let’s check in: Sales-wise, how is the Nintendo 3DS doing? It looks like the system’s sales numbers have leveled out and possibly even stagnating after an initial burst. Oh oh. What does this mean for the Nintendo 3DS’s long-term prospects? Is this...

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