Posts by Nadia Oxford

Video Games: A Family Tree

Video Games: A Family Tree

What, by definition, is a “video game?” Earth’s greatest scholars agree that it has something to do with sitting in front of the television and rescuing princesses, usually by way of manipulating a controller that is attached to a game box, which, in turn, is attached to a television. While that description of a video game isn’t necessarily incorrect, it’s about ten years out of date. Console and PC gaming is still very relevant, but...

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Online Marketing Guide: Tips, Tricks, Advice

Online Marketing Guide: Tips, Tricks, Advice

If a developer makes a game and nobody plays it, does it exist? Sure, but if a developer makes a game for commercial reasons and he or she doesn’t spend enough time or effort marketing it, that game will probably just melt into mist and leave behind a poorer studio. That goes double for a game that’s meant to be sold during the busy holiday season. Happily, we live in such a connected world that effectively marketing a game at any time of the year need...

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Software Piracy: Why it Benefits Video Games

Software Piracy: Why it Benefits Video Games

Piracy is a problem: the buccaneers tend to throw their dead parrots and used-up hat feathers overboard, and it makes a terrible mess. In all seriousness though, digital piracy has been a hot topic since the earliest days of the floppy disc and magnetic tape. Copying a game or a program is much easier than nicking a physical object from a store, and usually carries less consequence than getting collared in the middle of Wal-Mart with a pocket full of PlayStation...

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How to Make Money Playing Video Games

How to Make Money Playing Video Games

“Far Side” cartoonist Gary Larson once penned a comic wherein two parents watch their son play Nintendo while they cycle through starry visions of what the boy might make of himself through his gaming prowess. Select “jobs” included “Princess Rescuer” and “Nintendo Expert,” and each one offered a generous salary plus benefits. The joke is pretty obvious: a kid who pumps hours into a video game isn’t doing a...

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How to Buy and Download Digital Games

How to Buy and Download Digital Games

The North American shopping experience has extended far beyond our initial options (get in the car, drive to the store). Now we can purchase almost every conceivable item online, and video games are no exception. But buying a game online isn’t exclusively about going on Amazon.com and purchasing a game that’s already available at retail. When we talk about “digital games,” what’s being referenced is an entirely new breed of video game;...

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Mobile Games Beginners Guide: Gaming 101

Mobile Games Beginners Guide: Gaming 101

Alexander Graham Bell was a visionary, but it’s not likely that, even in his wildest dreams, he ever foresaw the telephone evolving into a multi-use tool. Our phones aren’t simply for communication anymore: we also use them for research, video recordings, and for getting us out of the woods when we’ve had too much to drink and wandered a bit too far into the wilderness. We also use our phones to play games, and said games have gone far beyond the...

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Video Game Stereotypes, Myths Debunked

At first glance, it seems silly to run to the defense of video games when the pastime comes under fire from critics, concerned parents, or politicians. After all, video games are a thriving multi-billion dollar business; what need does it have for its comparatively gnat-sized champions? In these instances, however, the popularity of gaming is irrelevant: if half-truths and misconceptions are lobbed at games, they should be debunked. If anything, the widespread...

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How to Implement Microtransactions Correctly

Microtransactions have changed the way we play games, but this highly popular e-commerce system has also changed the way they’re built. By collecting microtransactions, smaller development studios can secure a revenue stream while they keep on building their game. This makes it possible for indies to publish original (and sometimes weird) ideas without having to submit to the whims of a publisher, making microtransactions one of the most important business...

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Video Game Commercials and Gender Neutrality

Last year, an observant little girl named Riley asked a question to millions of YouTube viewers: why is toy marketing gender-segregated? Specifically, why is it that boys are “expected” to buy superheroes in an assortment of colors, while girls are “expected” to buy dolls packaged in pink? Riley’s YouTube rant has since sparked a great deal of conversation across newspapers and blogs regarding the methods that toy manufacturers use to...

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Top 10 Game Developers

Designing your own video game is a commendable feat in itself, as it’s certainly no easy task. A game designer must command the vision of a movie director, and then he or she must think in a dimension beyond sight in order to make the game a compelling, interactive experience. We here at Game Theory tip our hats to every developer who’s hard at work on the next great game, whether it’s an indie project being birthed in a garage, or the next...

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