The Industry’s Toughest Competition
It’s an easy mistake to make, assuming that the biggest outlay that we as game developers and publishers are asking fans to make is a financial one when they commit to buying one of our titles. However, the truth is that the real investment that we as game makers are asking our audience to make when taking the plunge is not monetary in nature, but actually one of their precious off-hours. In other words, as game creators, we’re increasingly competing more...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.