Posts by Kelly Rued

Are Educational MMOs Failing Students?

Are Educational MMOs Failing Students?

Many video game fans and professionals like the idea of educational massively multiplayer online games (or at least acknowledging the real learning opportunities present in entertainment MMOs). Similarly, educators like the idea of gamified curriculum to engage what they perceive as a gamer generation of kids, so there has been momentum for educational MMOs for many years now. There are two general approaches that I have noticed again and again in discussions...

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Can Video Games Save TV Commercials?

Can Video Games Save TV Commercials?

Gameplay during commercials may be an effective way to get more people to pay attention to sponsored ads on broadcast television. Interestingly, it is very rare to see any type of contest or game-like promotion to reward people for watching commercials, even though that behavior is highly desirable to broadcast advertisers. Just a few questions worth asking ourselves when it comes to video games and TV commercials include: Can gameplay be used as incentives...

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Having Fun Isn’t Always the Point

Having Fun Isn’t Always the Point

Recently, I had the pleasure of reading Gabe Zichermann’s article Top 5 Ways to Make Your Site More Fun. Hallelujah! I am very excited to see more people finally connecting the dots between successful interactive entertainment software (video game) design and effective engagement design in software and websites for business. This is the kind of stuff I preach to clients, colleagues, and my (polite, but bored) boyfriend on a regular basis. Game Design for...

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Do Game Designers Really Get It?

Do Game Designers Really Get It?

One thing that is always striking about the mainstream game industry is how surprised game developers seem when they learn about the success of games, virtual worlds, and game-like systems that wouldn’t impress professional game designers. I don’t think the problem is elitism, just that the world of entertainment looks very different from inside the fuzzy vertical market called the games industry. Game Insiders Were Some of the Last to Know This past...

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The Ethics of Video Game Marketing

The Ethics of Video Game Marketing

I’m still digesting Gabe Zichermann and Joselin Linder’s book Game-Based Marketing. Not even twenty pages into the book, the unmentionable side of game marketing hits the fan: According to Zichermann and Linder, frequent flyer programs “are particularly and extraordinarily powerful. They routinely cause players engaged in the game to make decisions that are counter-intuitive to their well-being—and checkbook—in order to “level up.” And the book...

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