Posts by ianbogost

A Better Approach to Advertising

A Better Approach to Advertising

There are a few common reasons why advertisers want to use video games to reach consumers. One is the belief that video games are a place to recover the waning audiences of television advertising. The highly desirable, seemingly elusive 18-34 male demographic is often, unfairly, assumed to correspond directly to video game players. What better way to retrieve these “lost” consumers than to inject billboard and video advertising into their sci-fi...

read more

Playing the Game of Politics

Playing the Game of Politics

In a large theater at the 2010 Game Developers Conference, ten thousand game makers gathered for the Independent Games Festival and Game Developers Choice awards ceremonies, where the best indie and mainstream games of the year are celebrated by and for their creators. In between the two, an unusual video was shown. Aneesh Chopra, the United States’s first Chief Technology Officer, made an unusual address to the game development community. He announced that...

read more