Funware Attacks! Games Invade Real Life
It’s already been a surprisingly good fall season for the concept of gameification, or making everyday activities more game-like. First, Mike Swift at the Mercury News reported that Google will seek to bring game mechanics to many different applications and features. Second, Facebook recently unveiled its Places application – the social networking giant will undoubtedly bump up its gamification offering to connect location, achievement and fun. Here are...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.