Building Transmedia Worlds
Transmedia storytelling, the art of telling related stories across different media platforms, has recently become the topic of much thought, discussion and implementation. This is not a new concept, but with technology now offering us more platforms, it is finally becoming a substantive and legitimate one. A story can originate in a video game, a book, a graphic novel, a movie, a television show or even a toy. Star Wars is an important modern example of transmedia...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.