“Casual Games Aren’t Dead”
Mark Twain once wrote that “The reports of my death are greatly exaggerated” upon seeing his own obituary in the New York Journal. While the market for downloadable casual games has changed significantly, the reports of its demise are also greatly inflated. It’s true that the downloadable market has consolidated around a just a few players that are good at driving value through price discounting, aggressive audience retention tactics and excellent customer...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.