What Rebound? Games Haven’t Declined
We’re seeing a market expansion with video games becoming a mainstream medium, so it seems that we should also see an increase in revenue from the sector. Instead, going by the traditional measurement of packaged video game software sold at retail, we have been seeing negative movement. Following the historical console cycle patterns, revenue should be increasing as unit volume rises significantly, even as per-unit pricing decreases. But this console...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.