Posts by alexstjohn

Designing Effective Online Ads

Designing Effective Online Ads

Any online game developer who doesn’t design with advertising in mind is giving up at least 50% of their game’s potential moneymaking value in the US. The rule of thumb for advertising is that for every user who will pay you a dollar for your game, there is another dollar from advertisers available to sponsor all of the people who want to play your game without making a commercial purchase. (Roughly 97-99% in the US on average…) To take advantage of...

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How to Make Money with Online Games

How to Make Money with Online Games

What would I tell an online game developer in 300 words or less that would make them more money from their games? The BIGGEST mistake that online game developers consistently make in the formulation of their games is how and where they place monetization hooks in their games. In the traditional retail world, great game designers used to be able to just focus on making a great game and they could leave the tedious chore of monetizing it to the marketing and business...

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