By Nadia Oxford on Mar 3, 2011 in Game Design, Game Development, Kinect
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As long as there have been game consoles and computers, there have been people who cannot resist tinkering with those consoles and computers. While some companies turn a blind eye to amateur game development on their consoles (as Nintendo does to the DS homebrew community–albeit uneasily), others openly encourage enthusiasts to romp in their digital gardens.
Microsoft, for instance, recently announced that it will be distributing a non-commercial Kinect...
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By Nadia Oxford on Mar 2, 2011 in Game Development, Publishing, Storytelling
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Most of us who have an interest in the games industry have taken to casually labeling games and the studios of their birth as “East” or “West.” This system of classification doesn’t just identify what side of the Atlantic the game was developed on, however: We also use it to describe a title’s artwork, gameplay traits, and even its genre. For instance, a “JRPG” doesn’t simply refer to a role-playing game that...
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By Nadia Oxford on Mar 2, 2011 in Business, Game Development, MMO Games
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Console gamers and PC gamers can’t resist poking at one another once in a while. Console gamers make fun of the PC enthusiasts’ adoration for processors and gigabytes and online downloads and what all else. On the flip side, when a console owner snuffles, “When will there be a good free to play massively multiplayer online game (MMO) for a console?” the PC gamer can laugh and say, “How about ‘never?’ Is ‘never’...
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By Nadia Oxford on Mar 1, 2011 in Business, Digital Distribution, Publishing
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The games industry is currently boiling with big changes, and it’s difficult to determine how everything will wind up when things settle back down. Developers and publishers are constantly tossing out bits of advice to other developers and publishers, warning them that resisting change to any degree will mean eventual extinction.
Did the aquatic life forms living in Earth’s prehistoric seas also fling warnings at one another? “Dude, the...
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By Nadia Oxford on Mar 1, 2011 in Business, Casual Games, Facebook
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The console market and the social games market differs in numerous ways. One market, for instance, tends to inspire a lot of grumbling and hatred from the other (we’ll leave you to determine which is which). More notably, publishers of console games want their audience to eventually detach themselves from the quest at hand in order to pick up the sequel. Social game developers, however, want to hang on to their users for as long as possible. A user who tends...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.