By Nadia Oxford on Jan 5, 2011 in Culture, Public Relations, Publishing
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Sometimes, a highly-anticipated video game ends up being a disappointment. And once in a while, players perceive a game as an outright betrayal. According to Kotaku’s recent article A Year In Disappointments, this year’s Medal of Honor for the PlayStation 3 and Xbox 360 turned out to be both. It was a mediocre game, and when EA caved to media pressure and censored the title, it alienated Medal of Honor‘s adult fan base.
Medal of Honor is an FPS...
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By Scott Steinberg on Jan 4, 2011 in
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Fear’s a funny thing in video games. Sometimes scares come naturally, as when being chased by hordes of homicidal natives in Resident Evil 5. Other times, less so, e.g. when you little sister accidentally unplugs the PS3 after you’ve been playing Final Fantasy XIII for four hours without saving your game. Now Dead Space 2 hopes to up the chill factor by not only letting you dismember creepy-crawly enemies limb-by-limb, but putting you in suicidal scenarios and...
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By Nadia Oxford on Jan 4, 2011 in Apple, iPhone and iPad, Nintendo 3DS
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As handheld gaming enters a new generation, both Sony and Nintendo are cooking up ways to best Apple and the iPhone’s skyrocketing popularity. Towards the end of December, Sony Computer Entertainment’s Kaz Hirai told the New York Times that Sony will strike the iPhone and iPod Touch by developing the PSP 2 with abundant control options, including a touch screen and a d-pad.
“Depending on the game, there are ones where you can play perfectly well...
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By Nadia Oxford on Jan 4, 2011 in Culture, Marketing, Storytelling
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Movies based on video games haven’t been received well, but they’re not going to go away anytime soon. Movie studios, directors and producers seem adamant on experimenting until the formula is just right. So far, they’ve tried wildly altering the premise of a game to fit a script (Super Mario Bros.), turning a well-known franchise into a summer popcorn flick (Prince of Persia), and even catering to a small niche that walks into a theater armed...
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By Nadia Oxford on Jan 3, 2011 in Business, Game Design, Publishing
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When Viacom put Harmonix up for sale in November, there followed a great deal of speculation over which company would catch the falling stars. Given Harmonix’s generally good work on the Rock Band series and its latest hit, Dance Central for Kinect, it wasn’t hard to believe that the company would be absorbed by Microsoft, thereby making Dance Central and any potential follow-ups the exclusive property of Xbox. Another likely buyer was UbiSoft, the...
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By Nadia Oxford on Jan 3, 2011 in Business, Culture, Marketing
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Is the age of in-game advertising over? Ben Cousins, EA’s mind behind Battlefield Heroes and Battlefield Play4Free believes it is.
“We actually aren’t getting much from ad revenue at all,” Cousins said in an interview with Edge Magazine. “The in-game advertising business hasn’t grown as fast as people expected it to. If you think about how fast the virtual goods business has grown in the last year or so, it’s been much...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.