By Nadia Oxford on Oct 5, 2010 in Business, Marketing, Nintendo
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Seminal Nintendo mascot Mario is 25. While he looks to be a gentleman of forty-ish, it explains why the star of gaming classics such as Donkey Kong, Super Mario Bros. and Dr. Mario still has that same old pep in his step. All joking aide though, that’s a long time for any pop culture icon to be around, even in an industry as young as video games. Given such a long and storied career in entertainment though, it’s worth considering where Mario will be in...
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By Nadia Oxford on Oct 4, 2010 in Business, Casual Games, Digital Distribution
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Video games ceased being child’s play years ago. Society finally accepts that adults are entitled to experience and enjoy all manner of gaming experiences–but that doesn’t mean adult life generously lends us carefree hours to slum around on the Xbox 360. Like all leisure activities, gaming has to be shoehorned into a busy schedule and a tight budget; even more so in 2010, where shifting work and leisure habits are increasingly chipping away at...
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By Nadia Oxford on Oct 4, 2010 in Digital Distribution, Game Design, iPhone and iPad
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Remember family game nights filled with popular board games like Scrabble, Monopoly and Clue? They’re back and more exciting than ever – only now, in digital format. Credit the rise of online downloadable games and digital distribution services such as Xbox Live Arcade, WiiWare, and PlayStation Network, as well as mobile devices such as the iPhone and iPad, which are ideal for the pricing and distribution of these games. Still, one has to ask: Why do...
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By Nadia Oxford on Oct 1, 2010 in Game Design, Storytelling, Video Games
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Limbo, the downloadable story of a shadowy boy in a shadowy world, was the best-selling Xbox Live Arcade title this summer. It would be inaccurate to claim that the puzzle-platformer is unlike anything that’s ever been developed for the PC or a console, though. With its wordless storytelling and insanely hostile environment, Limbo might be considered the (twisted) little brother of Eric Chahi’s legendary Out of This World (a.k.a. Another World)first...
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By Nadia Oxford on Oct 1, 2010 in Game Design, Game Development, Marketing
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This year’s Tokyo Game Show had a very special guest: Dante, the half-demon protagonist from the Devil May Cry series, as re-imagined by Ninja Theory (or as re-imagined by Stephenie Meyer, depending on whom you ask).
When Capcom asked Ninja Theory to work on the next Devil May Cry game–shortened to DMC for the benefit of everybody who’s too busy to stumble over the series’ original title–Ninja Theory’s creative director, Tameem...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.