Gaming’s Hottest New Business Model

Gaming’s Hottest New Business Model

Video game piracy may seem like it’s a plague, resulting in failed development studios, shuttered publishers and freefalling sales of leading PC and console games. But as we succinctly point out in recent CNN column Video Game Piracy: Is It Good for Business, free online downloads may actually be the answer to reinventing the gaming business. By lowering costs, enabling effortless access, prompting massive software pass-along and providing a range of tiered, bite-sized virtual purchases as an alternative to traditional retail products and purchases, who knows… Game makers may actually make more money in the end, while also helping stamp out game copying – and competition.

Read for yourself and see what you think. Some call it “free to play,” others viral marketing. Either way, there are a number of principles that software pirates have pioneered that business leaders can learn from. Besides, even if you don’t agree with our assessment – that lowering barriers to entry from high prices to restrictive DRM and massive required time commitments – is the way forward, there’s an upside to checking out the article. You can always claim those cracked copies of StarCraft II or Halo: Reach you’ve got floating around are simply there for additional note-taking purposes.

About Scott Steinberg
Scott Steinberg is CEO of strategic consulting and product testing firm TechSavvy Global, and a noted keynote speaker and business expert. Hailed as a top tech expert and parenting guru by critics from USA Today to NPR, he’s also an on-air analyst for ABC, CBS and CNN.

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