Despite assurances to the contrary, as revenues continue to flatline and studios disintegrate, game industry leaders are grudgingly being forced to accept reality: Nothing has changed. Besieged on all fronts by shifting player habits, growing economic issues and the rise of digital downloads, games for social networks and free-to-play online outings, insiders are becoming increasingly desperate to reinvent themselves. Forget what you see in the headlines. In the second of our multi-part series on gaming’s reinvention, the field’s biggest names let down their guard to reveal the magnitude of the changes rocking the business, and what it takes to survive. But the question remains: Can developers and publishers evolve in time?
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.