Posts made in July, 2010

Microsoft, Nintendo and Sony’s Strategies

Microsoft, Nintendo and Sony’s Strategies

The fight for the family room became even more heated at the 16th annual Electronic Entertainment Expo (E3), which once again served as a battleground between the three major video game console companies: Microsoft, Sony and Nintendo. Each of the Big Three unveiled new hardware, games and services to the crowd of roughly 45,000 industry attendees who crammed into the Los Angeles Convention Center and surrounding venues to catch a glimpse at tomorrow’s trends...

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5 Things You Don’t Know About LEGO: Harry Potter

5 Things You Don’t Know About LEGO: Harry Potter

Now available for all major platforms, LEGO Harry Potter: Years 1-4 (available on DS, PC, PS3, PSP, Wii and Xbox 360) is the most ambitious of all LEGO video games to date, says publisher Warner Interactive Entertainment. It’s a bold claim — especially considering the amount of playability found in previous LEGO games — so we caught up with Vince Grogan, associate producer at developer Travellers Tales, to give us a few examples of what to...

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The Best of E3 2010

The Best of E3 2010

So many games, so little time. Such is always the case at the Electronic Entertainment Expo, or E3, the world’s biggest video game tradeshow, which takes place in Los Angeles each June. This year, more than 45,000 attendees from more than 90 countries packed into the Los Angeles Convention Center to lay their hands on video games and accessories scheduled to debut over the next year or two. There’s a lot to see and play, and only three days in which to...

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7 Things You Don’t Know About Singularity

7 Things You Don’t Know About Singularity

The oft-delayed sci-fi shooter is finally here. [Strange how it quietly slipped out with little to no noise during the game industry’s slow summer period, despite notching roughly 80% average review scores – makes you wonder if it’s not being buried so as not to cannibalize Call of Duty sales… – Ed.] This first-person action thriller — available for Xbox 360, PlayStation 3 and PCs — is set in an alternate 2010, where...

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Hottest iPhone Games of 2010

Hottest iPhone Games of 2010

With more than three million units sold in 80 days, there’s no question that Apple’s much-hyped iPad is here to stay. But is this 9.7-inch touch-screen tablet as ideal for playing games as it is for reading electronic books (ebooks), surfing the Web, watching video or typing out homework? Absolutely. Spend just five minutes with your fingers on a high-definition iPad game and you’ll know why it’s a winner. And hey, a 12-hour battery for...

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America’s New Obsession: Gaming Tops the List

America’s New Obsession: Gaming Tops the List

If a new Ipsos Loyalty study is any indication, America’s century-old obsession with cars is getting some stiff competition: Video games. Based on a recent study of more than 3,000 Americans, gamers were found to be as passionate about their gaming consoles as auto buyers are about their cars. The study was commissioned to assess the level of consumer satisfaction among ten key industries. “Gaming consoles and cars stood out from the pack,” says...

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Why Metacritic.com Matters

Why Metacritic.com Matters

Over the last few years, Metacritic has become a popular whipping boy within the games industry. A recent example would be Adam Sessler’s bit at GDC’s journalist rant session. At the risk of beginning to sound like a reactionary contrarian, I feel a case needs to be made for Metacritic. Unlike my argument for used games (or, rather, for thinking critically about what we are trying to sell consumers for $60), I feel much less conflicted in this case, so let me...

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Games Can Help Us Heal, Recover

Games Can Help Us Heal, Recover

I’m either going to kill myself, or I’m going to turn this into a game. After the four most miserable weeks of my life, those seemed like the only two options left. It was the summer of 2009, I was about halfway through writing my book, and I got a concussion. It was a stupid, fluke accident: I was standing up, and I slammed my head straight into a cabinet door I didn’t realize was still open. I was dizzy, saw stars, and felt sick to my stomach. When my...

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“Casual Games Aren’t Dead”

“Casual Games Aren’t Dead”

Mark Twain once wrote that “The reports of my death are greatly exaggerated” upon seeing his own obituary in the New York Journal. While the market for downloadable casual games has changed significantly, the reports of its demise are also greatly inflated. It’s true that the downloadable market has consolidated around a just a few players that are good at driving value through price discounting, aggressive audience retention tactics and excellent customer...

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A Better Approach to Advertising

A Better Approach to Advertising

There are a few common reasons why advertisers want to use video games to reach consumers. One is the belief that video games are a place to recover the waning audiences of television advertising. The highly desirable, seemingly elusive 18-34 male demographic is often, unfairly, assumed to correspond directly to video game players. What better way to retrieve these “lost” consumers than to inject billboard and video advertising into their sci-fi...

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