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	<title>Comments on: Retail Prices Need to Go Up</title>
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	<link>http://gametheoryonline.com/2010/07/28/video-game-prices-high-low-gamestop-retail/</link>
	<description>A Smarter Way to Play: Game Industry News, Interviews, Videos and More</description>
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		<title>By: Jim bob</title>
		<link>http://gametheoryonline.com/2010/07/28/video-game-prices-high-low-gamestop-retail/#comment-57176</link>
		<dc:creator>Jim bob</dc:creator>
		<pubDate>Fri, 24 Feb 2012 10:18:16 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=1990#comment-57176</guid>
		<description>The PC game market is a lot more competitive than the console market.  I have only bought one game priced for $50 in the last 2 years.  There are a lot more games sold at lower prices.</description>
		<content:encoded><![CDATA[<p>The PC game market is a lot more competitive than the console market.  I have only bought one game priced for $50 in the last 2 years.  There are a lot more games sold at lower prices.</p>
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		<title>By: Chris</title>
		<link>http://gametheoryonline.com/2010/07/28/video-game-prices-high-low-gamestop-retail/#comment-56541</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Tue, 21 Feb 2012 23:00:10 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=1990#comment-56541</guid>
		<description>Your point is invalid, and your chart equally so because you only list YOUR personal time spent on each game.  I Personally have spent 100 hours on Mass Effect 2, and my roommate has spent more than 1000 hours of the rockband franchise.  So before you start making points of price per hour, perhaps you should get some REAL data. 

Another primary reason games are a fast growing form of entertainment is their price per hour is much more affordable than other options.  Rising prices will lead to reduced sales as the primary consumers of games are teens and 20 somethings.  Neither have massive cash to spend.  Need evidence, look at the music and movie industry, who&#039;s primary consumers USED to be teens and 20 somethings until they priced themselves into the  &quot;once a month&quot; category for those markets.</description>
		<content:encoded><![CDATA[<p>Your point is invalid, and your chart equally so because you only list YOUR personal time spent on each game.  I Personally have spent 100 hours on Mass Effect 2, and my roommate has spent more than 1000 hours of the rockband franchise.  So before you start making points of price per hour, perhaps you should get some REAL data. </p>
<p>Another primary reason games are a fast growing form of entertainment is their price per hour is much more affordable than other options.  Rising prices will lead to reduced sales as the primary consumers of games are teens and 20 somethings.  Neither have massive cash to spend.  Need evidence, look at the music and movie industry, who&#8217;s primary consumers USED to be teens and 20 somethings until they priced themselves into the  &#8220;once a month&#8221; category for those markets.</p>
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		<title>By: Randen</title>
		<link>http://gametheoryonline.com/2010/07/28/video-game-prices-high-low-gamestop-retail/#comment-53608</link>
		<dc:creator>Randen</dc:creator>
		<pubDate>Mon, 06 Feb 2012 21:09:14 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=1990#comment-53608</guid>
		<description>I agree with the point that for a good game $60 is a great investment. I also completely agree with giving developers more money for the years of work they pour into a game, especially a AAA title. Instead of raising prices the industry needs to find a way to push out the greedy retail side of the house, or at least suppress. Gamestop for instance makes a KILLING off of consumers trading in titles for a small discount on something else. When consumers purchase a used title, none of that profit goes to the developers. They are the real enemy in this industry. Perhaps as some people have already mentioned, completely digital purchases like Steam are the answer. If you raise prices on video games you will probably just end up making retail more money.</description>
		<content:encoded><![CDATA[<p>I agree with the point that for a good game $60 is a great investment. I also completely agree with giving developers more money for the years of work they pour into a game, especially a AAA title. Instead of raising prices the industry needs to find a way to push out the greedy retail side of the house, or at least suppress. Gamestop for instance makes a KILLING off of consumers trading in titles for a small discount on something else. When consumers purchase a used title, none of that profit goes to the developers. They are the real enemy in this industry. Perhaps as some people have already mentioned, completely digital purchases like Steam are the answer. If you raise prices on video games you will probably just end up making retail more money.</p>
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		<title>By: Stephen</title>
		<link>http://gametheoryonline.com/2010/07/28/video-game-prices-high-low-gamestop-retail/#comment-49864</link>
		<dc:creator>Stephen</dc:creator>
		<pubDate>Wed, 09 Nov 2011 18:12:29 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=1990#comment-49864</guid>
		<description>He only spent 4 hours playing Mass Effect 2 ?!? umm...there&#039;s no way he really played that game. One could easily spend 10 hours on that one on the easiest difficulty setting. (unless he was going for a speed run which I&#039;m really not sure why you would)</description>
		<content:encoded><![CDATA[<p>He only spent 4 hours playing Mass Effect 2 ?!? umm&#8230;there&#8217;s no way he really played that game. One could easily spend 10 hours on that one on the easiest difficulty setting. (unless he was going for a speed run which I&#8217;m really not sure why you would)</p>
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		<title>By: Wizard8273</title>
		<link>http://gametheoryonline.com/2010/07/28/video-game-prices-high-low-gamestop-retail/#comment-4864</link>
		<dc:creator>Wizard8273</dc:creator>
		<pubDate>Thu, 09 Sep 2010 19:33:41 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=1990#comment-4864</guid>
		<description>I completely disagree with video game prices going up! And would like to question the article&#039;s author&#039;s &quot;gaming&quot; credentials! Are you on the corporate side or the gamers&#039; side? Gamers have been getting their wallet&#039;s pillaged by the corporate giants (looking at you Activision) for years. 

If anything prices of games should go down and with digital distribution right around the corner, it BETTER! The savings made by companies by no longer producing packaging, disc, materials, cost of shipping and percentages paid to retailers MUST be passed on to the consumer. If not, old school gamers will know that these companies do not care about us in general and are merely attempting to set an new market price for upcoming gamers who don&#039;t understand how much a Nintendo cartridge (which cost more to make than CDs) used to be much cheaper than the new HALO coming out.</description>
		<content:encoded><![CDATA[<p>I completely disagree with video game prices going up! And would like to question the article&#8217;s author&#8217;s &#8220;gaming&#8221; credentials! Are you on the corporate side or the gamers&#8217; side? Gamers have been getting their wallet&#8217;s pillaged by the corporate giants (looking at you Activision) for years. </p>
<p>If anything prices of games should go down and with digital distribution right around the corner, it BETTER! The savings made by companies by no longer producing packaging, disc, materials, cost of shipping and percentages paid to retailers MUST be passed on to the consumer. If not, old school gamers will know that these companies do not care about us in general and are merely attempting to set an new market price for upcoming gamers who don&#8217;t understand how much a Nintendo cartridge (which cost more to make than CDs) used to be much cheaper than the new HALO coming out.</p>
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		<title>By: RMR</title>
		<link>http://gametheoryonline.com/2010/07/28/video-game-prices-high-low-gamestop-retail/#comment-3826</link>
		<dc:creator>RMR</dc:creator>
		<pubDate>Thu, 02 Sep 2010 14:10:18 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=1990#comment-3826</guid>
		<description>I had a real blast playing Trine, Shank, and Plants vs. Zombies.
A good game IS a good game. It&#039;s publishers who want to convince us that we need AAA glory, which is utter commercial crap.
And in my country at least Rock Band pricing was wildly unpopular.</description>
		<content:encoded><![CDATA[<p>I had a real blast playing Trine, Shank, and Plants vs. Zombies.<br />
A good game IS a good game. It&#8217;s publishers who want to convince us that we need AAA glory, which is utter commercial crap.<br />
And in my country at least Rock Band pricing was wildly unpopular.</p>
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		<title>By: GameDev</title>
		<link>http://gametheoryonline.com/2010/07/28/video-game-prices-high-low-gamestop-retail/#comment-2532</link>
		<dc:creator>GameDev</dc:creator>
		<pubDate>Wed, 25 Aug 2010 19:43:22 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=1990#comment-2532</guid>
		<description>Gamers usually overstate the cost of goods with video games when they are talking about going digital ie. &quot;it&#039;s just bits, there should be huge savings!&quot; This false belief supports the article&#039;s point. Consumers are bad at judging value from a packaging perspective. 

That $60 retail boxed game cost at MOST $3 for all packaging and printing. Going digital is not free since it still costs 13 cents a gig for quality bandwidth so now you are looking at .50 cents for a game versus $3.

There is a huge advantage which is the publisher does not have to pay up front but rather per copy sold so there is no inventory or horrible landfill ET-like situations. However, that is just reduced risk, better cashflow and better logistics not actual reduced costs directly.

The biggest reason for increased pricing is the growing official used market. 50%+ of Gamestop/EB Games/Game revenue is used. They won&#039;t even let you buy new without asking if you want to buy used. Every retailer is getting in on this action. It is a chicken and egg kind of problem though. If games could afford to be priced at $20 like a DVD/Blueray, I believe more people would just choose new. Publishers and developers do not see a single penny from used games. YES, Gamestop says that money goes to another new games but not always. I see a lot of people just buy a bunch of other used games. Games ARE too expensive hence why there is a thriving used market but it is also harming the industry big time. 

It also does not help that the market is fragmented into various consoles and PCs unlike film that can be viewed on various platforms and for the most part has a single standard but that is another story . . . . hard to call games mainstream until the market has one standard ala DVD or Blueray for playback.</description>
		<content:encoded><![CDATA[<p>Gamers usually overstate the cost of goods with video games when they are talking about going digital ie. &#8220;it&#8217;s just bits, there should be huge savings!&#8221; This false belief supports the article&#8217;s point. Consumers are bad at judging value from a packaging perspective. </p>
<p>That $60 retail boxed game cost at MOST $3 for all packaging and printing. Going digital is not free since it still costs 13 cents a gig for quality bandwidth so now you are looking at .50 cents for a game versus $3.</p>
<p>There is a huge advantage which is the publisher does not have to pay up front but rather per copy sold so there is no inventory or horrible landfill ET-like situations. However, that is just reduced risk, better cashflow and better logistics not actual reduced costs directly.</p>
<p>The biggest reason for increased pricing is the growing official used market. 50%+ of Gamestop/EB Games/Game revenue is used. They won&#8217;t even let you buy new without asking if you want to buy used. Every retailer is getting in on this action. It is a chicken and egg kind of problem though. If games could afford to be priced at $20 like a DVD/Blueray, I believe more people would just choose new. Publishers and developers do not see a single penny from used games. YES, Gamestop says that money goes to another new games but not always. I see a lot of people just buy a bunch of other used games. Games ARE too expensive hence why there is a thriving used market but it is also harming the industry big time. </p>
<p>It also does not help that the market is fragmented into various consoles and PCs unlike film that can be viewed on various platforms and for the most part has a single standard but that is another story . . . . hard to call games mainstream until the market has one standard ala DVD or Blueray for playback.</p>
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		<title>By: Aesir</title>
		<link>http://gametheoryonline.com/2010/07/28/video-game-prices-high-low-gamestop-retail/#comment-2415</link>
		<dc:creator>Aesir</dc:creator>
		<pubDate>Wed, 25 Aug 2010 06:13:47 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=1990#comment-2415</guid>
		<description>The whole concept of &quot;per hour&quot; entertainment assumes you&#039;ve defined that a piece of fun is the same as any other piece of fun.  I don&#039;t think anyone has done that yet, though I keep reading folks posting similar rationalizations everytime someone asks whether or not the current weekend Steam sale item 10 bucks is &quot;worth it&quot;.  Someone invariably says that because it&#039;s cheaper than a date movie, it is somehow &quot;worth it&quot;.

Flying to Germany to drive a borrowed Ferrari 250 LM for an hour or two at the &#039;Ring sounds like fun to me and would seem &quot;worth it&quot; to me.  I don&#039;t think means the price of a typical PC game should go up.

On a related note, when will the cost savings of digital distribution be passed to the consumer?  That PDF manual on disk... that was supposed to shave a few sheckles off production costs over a having a printed manual.  When will that be reflected in game pricing?</description>
		<content:encoded><![CDATA[<p>The whole concept of &#8220;per hour&#8221; entertainment assumes you&#8217;ve defined that a piece of fun is the same as any other piece of fun.  I don&#8217;t think anyone has done that yet, though I keep reading folks posting similar rationalizations everytime someone asks whether or not the current weekend Steam sale item 10 bucks is &#8220;worth it&#8221;.  Someone invariably says that because it&#8217;s cheaper than a date movie, it is somehow &#8220;worth it&#8221;.</p>
<p>Flying to Germany to drive a borrowed Ferrari 250 LM for an hour or two at the &#8216;Ring sounds like fun to me and would seem &#8220;worth it&#8221; to me.  I don&#8217;t think means the price of a typical PC game should go up.</p>
<p>On a related note, when will the cost savings of digital distribution be passed to the consumer?  That PDF manual on disk&#8230; that was supposed to shave a few sheckles off production costs over a having a printed manual.  When will that be reflected in game pricing?</p>
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		<title>By: Thomas</title>
		<link>http://gametheoryonline.com/2010/07/28/video-game-prices-high-low-gamestop-retail/#comment-2328</link>
		<dc:creator>Thomas</dc:creator>
		<pubDate>Tue, 24 Aug 2010 17:34:54 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=1990#comment-2328</guid>
		<description>I am torn on this article. The evidence is painstakingly clear that the value within video games is tremendous and much better than any other form of entertainment.  But with games already costing $60? How can I, from an absolute point of view, justify it? 

It&#039;s tough when I pay $20 for a movie, only to go out and spend $60 on a video game.  Sure the movie is cheaper, but it doesnt provide the same type of value.

Just simply torn....</description>
		<content:encoded><![CDATA[<p>I am torn on this article. The evidence is painstakingly clear that the value within video games is tremendous and much better than any other form of entertainment.  But with games already costing $60? How can I, from an absolute point of view, justify it? </p>
<p>It&#8217;s tough when I pay $20 for a movie, only to go out and spend $60 on a video game.  Sure the movie is cheaper, but it doesnt provide the same type of value.</p>
<p>Just simply torn&#8230;.</p>
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		<title>By: Martin</title>
		<link>http://gametheoryonline.com/2010/07/28/video-game-prices-high-low-gamestop-retail/#comment-2310</link>
		<dc:creator>Martin</dc:creator>
		<pubDate>Tue, 24 Aug 2010 15:32:00 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=1990#comment-2310</guid>
		<description>Jeff, i think the comment about the house was sarcastic.

Living on Europe i cant really say anything about the price situation in America.

But i would have to pay an average ~ 330 $ + to buy an ps3 slim 120gb, i actually dont really have access to demos via the psn store.(had to create a fake us-account)

you should include the development of offering pricy DLC-content.( ie. bad company with only like 3 different game modes [ kinda boring after awhile ) and then they release a dlc package with a new game-mode for about 14 $)

14$ may not be much, but after you&#039;ve arleady spent 60 $ for a game i want to have at least access to a lacking game-mode</description>
		<content:encoded><![CDATA[<p>Jeff, i think the comment about the house was sarcastic.</p>
<p>Living on Europe i cant really say anything about the price situation in America.</p>
<p>But i would have to pay an average ~ 330 $ + to buy an ps3 slim 120gb, i actually dont really have access to demos via the psn store.(had to create a fake us-account)</p>
<p>you should include the development of offering pricy DLC-content.( ie. bad company with only like 3 different game modes [ kinda boring after awhile ) and then they release a dlc package with a new game-mode for about 14 $)</p>
<p>14$ may not be much, but after you&#8217;ve arleady spent 60 $ for a game i want to have at least access to a lacking game-mode</p>
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