Game Industry 101: A Crash Course in Business

Determined to break into video game development or publishing and follow in the footsteps of giants like Activision, Electronic Arts and UbiSoft (OK, Zynga or Playdom) with your own take on Modern Warfare 2, Grand Theft Auto IV or Madden NFL? Then check out this step-by-step video walkthrough and tutorial, which takes you behind the scenes of the life of a game developer, and explains how hit games are signed, made and brought to retail. Warren Spector, Sid Meier and BioWare’s Greg Zeschuk and Ray Muzyka all weigh in with their thoughts on software publishing and start-ups, with expert-level hints and tips also provided by the likes of Infinity Ward, Sony Online Entertainment and others. Even better news for aspiring entrepreneurs: Since the video was published, new breakthroughs such as Apple’s iPhone/iPod touch/iPad App Store; social gaming networks like Facebook and MySpace; and free games that can be played in your Web browser have lowered barriers to entry even further. So what are you waiting for? Give Video Game Business 101 a whirl, then get out there and make your mark.

About Scott Steinberg
Scott Steinberg is CEO of strategic consulting and product testing firm TechSavvy Global, and a noted keynote speaker and business expert. Hailed as a top tech expert and parenting guru by critics from USA Today to NPR, he’s also an on-air analyst for ABC, CBS and CNN.

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