Determined to break into video game development or publishing and follow in the footsteps of giants like Activision, Electronic Arts and UbiSoft (OK, Zynga or Playdom) with your own take on Modern Warfare 2, Grand Theft Auto IV or Madden NFL? Then check out this step-by-step video walkthrough and tutorial, which takes you behind the scenes of the life of a game developer, and explains how hit games are signed, made and brought to retail. Warren Spector, Sid Meier and BioWare’s Greg Zeschuk and Ray Muzyka all weigh in with their thoughts on software publishing and start-ups, with expert-level hints and tips also provided by the likes of Infinity Ward, Sony Online Entertainment and others. Even better news for aspiring entrepreneurs: Since the video was published, new breakthroughs such as Apple’s iPhone/iPod touch/iPad App Store; social gaming networks like Facebook and MySpace; and free games that can be played in your Web browser have lowered barriers to entry even further. So what are you waiting for? Give Video Game Business 101 a whirl, then get out there and make your mark.
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.