Apple’s Game Changing Technology

Motion controls such as Sony’s PlayStation Move and Microsoft’s Kinect for Xbox 360 are obviously one of the hottest (and potentially most overhyped) new video game trends in 2010, as many hope that they’ll expand the gaming audience even further than the Wii has already done. We recently connected with our friends at Fox Business for a live broadcast – from Nintendo’s 3DS press conference, ironically enough… hey, we don’t book ’em –  to break down what these new motion-sensing systems potentially mean to gaming and the games industry as a whole. But as reporter Robert Gray astutely points out, also equally noteworthy is the role Apple’s devices such as the iPhone, iPod touch and iPad have played in helping open up the market to a wider fan base. The proverbial elephant in the room, the house Steve Jobs built may well be torchbearer for casual players and gaming neophytes into 2011 and beyond, given the fact that these portable devices are much more affordable and (unlike rivals) tend to travel everywhere enthusiasts do. For more of our opinions, just see the video link above.

About Scott Steinberg
Scott Steinberg is CEO of strategic consulting and product testing firm TechSavvy Global, and a noted keynote speaker and business expert. Hailed as a top tech expert and parenting guru by critics from USA Today to NPR, he’s also an on-air analyst for ABC, CBS and CNN.

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