Interactive Ads to Appear with Kinect

Interactive Ads to Appear with Kinect

During the Electronic Entertainment Expo (E3), one of the games that was demonstrated with the Kinect motion control system was the racing game Forza. The hands-free Kinect allowed players to examine the virtual cars they were driving, get a look at features and peek inside at the interior. But more interesting still in our opinion is the fact that one car manufacturer is already looking at using that technology to get people to examine its real-world vehicles, as Microsoft announced that it is partnering with Chevrolet to promote the new Chevrolet Volt through an original game for the Xbox 360 using Kinect.

A Microsoft press release said players will have the opportunity to take the test-drive concept to a new level by driving a Volt in Kinect Joy Ride, the first controller-free racing game from Microsoft. After viewing a video advertisement on Xbox Live or on the Web, consumers will be able to unlock the Volt to virtually drive the car in the game. “Chevrolet Volt is not only offering a new way for car buyers to interact with and learn about a vehicle before heading to the dealership,” said Darren Huston, corporate vice president of the Global Consumer & Online group at Microsoft. “It’s enabling people to virtually test drive the Volt from the comfort of their own living room.”

Kiosks are also expected to be placed within Chevrolet showrooms to allow people to take a virtual test-drive in the econo-friendly vehicle. Kinect launches November 4 for $149.

Editor’s Note: For more articles by Larry Frum, be sure to read his Gamers Notes blog.

About Larry Frum
Larry Frum has been a gamer from the Atari 2600 to the PS3 and every console in between (yes, even the Genesis). His gaming articles have been featured on numerous sites including and Sci Fi Wire. Larry also has his own gaming blog – Gamers Notes.

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