Microsoft, Nintendo and Sony’s Strategies

Microsoft, Nintendo and Sony’s Strategies

The fight for the family room became even more heated at the 16th annual Electronic Entertainment Expo (E3), which once again served as a battleground between the three major video game console companies: Microsoft, Sony and Nintendo.

Each of the Big Three unveiled new hardware, games and services to the crowd of roughly 45,000 industry attendees who crammed into the Los Angeles Convention Center and surrounding venues to catch a glimpse at tomorrow’s trends today. For those who missed the event, here’s a recap of its highlights based on the major news conferences held by Microsoft, Sony and Nintendo, which point to where each manufacturer will be focusing its strategic efforts throughout 2010 and 2011:


Microsoft’s conference was dominated by its controller-free device, dubbed Kinect, a horizontal bar-shaped peripheral for its Xbox 360 that is packed with cameras, 3-D depth sensors and a “multi-array” microphone.

This technology lets you be the controller, as it can monitor your movements, your face and your voice in front of the television, hands-free.

For example, grab an imaginary steering wheel and race around a winding track—while also peeking around corners to assess how much drifting is required. Or reach out toward the screen to stroke the fur of a baby tiger and then hide behind your sofa to play hide-and-seek with the playful cub. Or test your skill at a dancing game that analyzes your moves.

Kinect will also let you interact with other digital content on the Xbox 360, such as waving your hand left and right to scroll through a digital movie catalog (think Tom Cruise in Minority Report) or use your voice to start, pause or stop a film or song. Place a video call [casual videoconferencing is possible on your TV using the device -Ed.] with a family member in, say, another city and you can also start a film to watch together afterward.

Due out Nov. 4, Kinect will work with all Xbox 360 consoles, says Microsoft, and will retail for $149.

Microsoft also delivered live demos of its next round of first-person shooters (ones that require a controller) such as Gears of War 3, Halo: Reach and Activision’s intense Call of Duty: Black Ops.

Also unveiled was a new slimmed-down model of the Xbox 360, with more memory and built-in Wi-Fi, now available for $299.99

About Marc Saltzman
Marc Saltzman is one of today’s most well-known journalists in gaming, tech and online trends. Marc writes for 50 publications, has authored 14 books and hosts CNN’s “Tech Time” and CTV News Channel’s “Tech Talk.”In 2008, his blog, Sync, was rated Best Tech Blog in Canada.

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