By Scott Steinberg on Jun 24, 2010 in Business, Console, Kinect
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We recently spoke with MSNBC.com regarding Microsoft’s new Kinect motion sensing control system and rendered the following verdict: While the technology itself is impressive, so far featured games are middling, and the device’s broader home entertainment feature set by far and away trumps its current software lineup. Playing with virtual pets by mimicking the motions of stroking their fur or dancing naturally to bad pop tracks is all well and good, and...
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By Scott Steinberg on Jun 23, 2010 in Apple, iPhone and iPad, Mobile Games
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We recently connected with CNBC to explore the effect which Apple and its family of devices – the iPod, iPhone and iPad – are having on the video game industry at large. Writer (and Game Theory contributor) Chris Morris makes a compelling case for how unlikely gaming platforms such as social networks (Facebook, MySpace, etc.) and smartphones have quickly emerged as some of the most exciting and dynamic playing fields in the business. How will the game...
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By Scott Steinberg on Jun 23, 2010 in Journalism, Publishing, Video Games
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Call it inept, corrupt or immature if you will, but there’s one thing few can deny about the field of video game journalism. Specifically, that it’s more prolific than ever, and evolving at a speed so fast you could scarce match it behind the wheel of a Formula 1 roadster.
I, for one, would like to think such changes are for the better, especially as information-sharing tools like Posterous and Twitter enable instantaneous reporting, and empower everyday...
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By Scott Steinberg on Jun 23, 2010 in Casual Games, Digital Distribution, Free Games
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Maybe it’s some sort of social Rorschach test, but every time I meet someone who shares an interest in interactive entertainment, they always seem to ask: Which games are you currently playing? If I’m feeling sporting, the answer is simple: An eclectic mix of titles like Might & Magic: Clash of Heroes, Heavy Rain, Puzzle Quest 2, Burn Zombie Burn and Tales of Monkey Island. If I’m feeling blunter, though, frankly, I’ll be more honest… Games such as...
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By Scott Steinberg on Jun 22, 2010 in Journalism, Marketing, Public Relations
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Hate online advertisements? Can’t stand corny TV commercials? Feel like spitting to get the taste out of your mouth every time someone in the gaming business cheerfully talks up “viral marketing” as if they’d made a reference to Hitler instead of the latest Halo alternate reality game (ARG)? Then rejoice – for video game fans and execs alike, it’s a brave new world, and one in which the methods used to promote today’s hottest titles are increasingly...
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By Scott Steinberg on Jun 22, 2010 in Apple, Digital Distribution, Disruptive Tech
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Apple’s iPad is nothing if not a pricey portable gaming system and entertainment device disguised as a combination tablet PC and portable media player. (Or just a giant iPod touch or crippled, oversized iPhone, depending on whom you ask.) But per USA Today‘s story Apple’s iPad Could Revolutionize Video Games, it enjoys a major advantage over traditional handheld game consoles such as the DS/DSi and PSP.
Specifically, the fact that the iPad is...
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By Scott Steinberg on Jun 22, 2010 in Console, PC, Video Games
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In the aftermath of an E3 that was all about new console hardware and myriad technological innovations from motion controls to 3D gaming and cloud computing, you may be forgiven for temporarily forgetting: It’s still all about the games.
And while publishers are largely content to play it close to the vest and stick with predictable sequels and tie-ins given the current state of the economy, let’s level. Plenty of great reasons to keep thumbs waggling...
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.