As we’ve alluded in previous posts outlining the current state of Microsoft’s campaign to launch its 3D motion-sensing Kinect interface for the Xbox 360, compatible video game software itself isn’t necessarily the technology’s immediate killer app. So while game division COO Dennis Durkin claims that the accessory, launching Nov 4 in North America for $149, will help make Xbox 360 the number one gaming system, toppling Nintendo’s Wii from its golden throne, he may indeed be right – albeit not for the reasons he suspects.
We’ve gone on tape several times to set the record straight: Much as we love pretending to pet and play with cuddly Kinectimals virtual pets or risking smashing the coffee table grooving to Dance Central, it’s the system’s casual videoconferencing and multimedia capabilities that appear to be the real groundbreaking innovations here. As we explained to the Associated Press in the following article (reprinted online courtesy of NPR), Kinect’s promise lies in its ability to more intuitively connect people and technology in ways even the most high-tech-impaired individuals can instantly comprehend. Scope it out and let us know if you agree, or you’re just relieved at the prospect of finally being able to wield a lightsaber without risking potentially braining a friend or family member with an accidentally hurled Wii remote.
Microsoft Makes Big Push For New Game Audience – Associated Press
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Scott Steinberg is the CEO of video game consulting firm TechSavvy Global, and founder of GameExec magazine and Game Industry TV. Hailed as a top technology and video game expert by dozens of publications from USA Today to Forbes and NPR, he’s covered the field for 400+ outlets from Playboy to Rolling Stone. A frequent on-air analyst for networks like ABC, CBS, NBC and CNN, he’s also the author of Video Game Marketing and PR.