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	<title>Comments on: What’s Really Happening to the Industry</title>
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	<link>http://gametheoryonline.com/2010/06/24/video-game-industry-state-of-the-busines/</link>
	<description>A Smarter Way to Play: Game Industry News, Interviews, Videos and More</description>
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		<title>By: miine</title>
		<link>http://gametheoryonline.com/2010/06/24/video-game-industry-state-of-the-busines/#comment-271</link>
		<dc:creator>miine</dc:creator>
		<pubDate>Wed, 04 Aug 2010 03:33:15 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=526#comment-271</guid>
		<description>@Joshua George (followup):

This is what I mean with &quot;devaluation&quot;. The poorer the buying experience feels, the more devaluated the product gets.

Living in germany I can tell you, that Nintendo did a great job by (buying) space within electronic retailer chains and setting up demo kiosks. Even if those are only featuring a few games (mostly their DS stuff) and the usual WiiSports - its better then nothing. 

The game industry should team up and support those stores which give the consumers a great buying experience - which always relates to costly interaction space instead of just shelf space.  

If they loose those social (!) places, consumers will first feel lost in digital store nirvana and then be lost as consumers at all.</description>
		<content:encoded><![CDATA[<p>@Joshua George (followup):</p>
<p>This is what I mean with &#8220;devaluation&#8221;. The poorer the buying experience feels, the more devaluated the product gets.</p>
<p>Living in germany I can tell you, that Nintendo did a great job by (buying) space within electronic retailer chains and setting up demo kiosks. Even if those are only featuring a few games (mostly their DS stuff) and the usual WiiSports &#8211; its better then nothing. </p>
<p>The game industry should team up and support those stores which give the consumers a great buying experience &#8211; which always relates to costly interaction space instead of just shelf space.  </p>
<p>If they loose those social (!) places, consumers will first feel lost in digital store nirvana and then be lost as consumers at all.</p>
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		<title>By: miine</title>
		<link>http://gametheoryonline.com/2010/06/24/video-game-industry-state-of-the-busines/#comment-268</link>
		<dc:creator>miine</dc:creator>
		<pubDate>Wed, 04 Aug 2010 03:09:37 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=526#comment-268</guid>
		<description>@Joshua George: Michael Pachter is sometimes wrong. But I agree with him that people who grew up with an iPod Touch/iPhone and learned these pricing schemes (either free or 99c etc.) - will those spend 40 US$ on a &quot;real&quot; game?

A box game is so much more then just the distribution on a disk. It should be box-art, booklet etc. . And - where it all begins: the BUYING EXPERIENCE. 

This was where the music industry failed by giving non-music chains (Walmart etc) exclusive discs and better prices.
If you can&#039;t play a game in a store, if you can&#039;t see what could be interesting to you - then boxed distribution will go down. 

Apples success is based on Jobs decision to have the full control over the buying experience by establishing their Apple Stores. They don&#039;t attend expos (MacWorld or the worlds largest fair CeBit) anymore. 

Online distribution in its current state is fine for Apple and a few developers. But the rest of the industry should pay attention and avoid those &quot;great&quot; strategies from the music industry...</description>
		<content:encoded><![CDATA[<p>@Joshua George: Michael Pachter is sometimes wrong. But I agree with him that people who grew up with an iPod Touch/iPhone and learned these pricing schemes (either free or 99c etc.) &#8211; will those spend 40 US$ on a &#8220;real&#8221; game?</p>
<p>A box game is so much more then just the distribution on a disk. It should be box-art, booklet etc. . And &#8211; where it all begins: the BUYING EXPERIENCE. </p>
<p>This was where the music industry failed by giving non-music chains (Walmart etc) exclusive discs and better prices.<br />
If you can&#8217;t play a game in a store, if you can&#8217;t see what could be interesting to you &#8211; then boxed distribution will go down. </p>
<p>Apples success is based on Jobs decision to have the full control over the buying experience by establishing their Apple Stores. They don&#8217;t attend expos (MacWorld or the worlds largest fair CeBit) anymore. </p>
<p>Online distribution in its current state is fine for Apple and a few developers. But the rest of the industry should pay attention and avoid those &#8220;great&#8221; strategies from the music industry&#8230;</p>
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		<title>By: Joshua George</title>
		<link>http://gametheoryonline.com/2010/06/24/video-game-industry-state-of-the-busines/#comment-257</link>
		<dc:creator>Joshua George</dc:creator>
		<pubDate>Wed, 04 Aug 2010 01:24:42 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=526#comment-257</guid>
		<description>@miine:  It doesn&#039;t devalue games.  Look at steam and how popular it is.  Plus can you resale a single steam game?  Nope.  If you want a game off steam you have to buy it new.  There is no buying it used.</description>
		<content:encoded><![CDATA[<p>@miine:  It doesn&#8217;t devalue games.  Look at steam and how popular it is.  Plus can you resale a single steam game?  Nope.  If you want a game off steam you have to buy it new.  There is no buying it used.</p>
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		<title>By: miine</title>
		<link>http://gametheoryonline.com/2010/06/24/video-game-industry-state-of-the-busines/#comment-253</link>
		<dc:creator>miine</dc:creator>
		<pubDate>Wed, 04 Aug 2010 00:19:40 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=526#comment-253</guid>
		<description>Digital Distribution?? Great Idea. Just ask the music industry.

It&#039;s like following a fool to take that route.

There is something wrong with the distribution chain - but that should be analyzed and fixed. Digital distribution in its current state means &quot;devalueing&quot; games, which is the exact opposite of what the industry should want...</description>
		<content:encoded><![CDATA[<p>Digital Distribution?? Great Idea. Just ask the music industry.</p>
<p>It&#8217;s like following a fool to take that route.</p>
<p>There is something wrong with the distribution chain &#8211; but that should be analyzed and fixed. Digital distribution in its current state means &#8220;devalueing&#8221; games, which is the exact opposite of what the industry should want&#8230;</p>
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		<title>By: Joshua George</title>
		<link>http://gametheoryonline.com/2010/06/24/video-game-industry-state-of-the-busines/#comment-240</link>
		<dc:creator>Joshua George</dc:creator>
		<pubDate>Tue, 03 Aug 2010 21:24:52 +0000</pubDate>
		<guid isPermaLink="false">http://techsavvyglobal.com/gametheory/?p=526#comment-240</guid>
		<description>The problem for the consumer who is looking for more bang for their buck is the fact that most digitally distributed games that are released in both formats are the exact same cost as the game on a disc.

And what happens when you are done with the game?  I can&#039;t sell my psn copy of the game.  I can however recover some of the cost on my disc copy.

I do agree that game companies save money when games are digitally distributed and turn a better profit.  However, are game companies thinking about the customer in the general economic recession?</description>
		<content:encoded><![CDATA[<p>The problem for the consumer who is looking for more bang for their buck is the fact that most digitally distributed games that are released in both formats are the exact same cost as the game on a disc.</p>
<p>And what happens when you are done with the game?  I can&#8217;t sell my psn copy of the game.  I can however recover some of the cost on my disc copy.</p>
<p>I do agree that game companies save money when games are digitally distributed and turn a better profit.  However, are game companies thinking about the customer in the general economic recession?</p>
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